08
2012
posted by
Lisa Carmack
Symphony in B. It's here! It's here!
Every time we create a new toy we try to challenge convention and defy expectations. (Even our own.) This time we took it to the extreme. We are so excited…after sooooo long…to finally introduce one of the most innovative toys we have ever made. Symphony in B. Just wait until you play with it. You won't want to stop.
When we created this toy we wanted children to feel like the conductor of a world-class symphony. We wanted them to choose instruments one at a time and hear the beautiful music build. We wanted them to recognize that one song can be played hundreds of different ways, depending on which instruments are playing it. But most of all, we wanted kids to have fun and nurture that love of music we all seem to be born with.
Symphony in B. has 13 instruments to choose from. Pick up to 6 at a time and put them in the "orchestra pit" and hear them play together. Then change up the instruments (all of them or one by one) and hear the beautiful, musical transformation. With 15 songs and symphonies to choose from and 13 instruments to play, there are literally millions of gorgeous combinations. You could even play the same song 100 times and not have it sound the same twice. It's truly magical. And addictive.
How does it sound? If you know anything about us, you know we've always eschewed the nasally, synthetic sounds that are typically assigned to children's toys. Yuck, yucky, yuck-yuck. The music of a toy should make kids' hearts sing. (And should make parents' hearts sing, too. The sound of a musical toy should fill the house with the same kind of joy the sound of a child's laughter does.)
So we asked ourselves, can gorgeous, rich music come from a toy made for children as young as 3 years old (and as old as 13…okay 93)? Turns out it can. But it's not easy. :)
We professionally (and meticulously) recorded the rich music of 13 carefully chosen instruments from around the world, including clarinet, flute, tuba, trumpet, xylophone, drums, cymbals, piano, accordion, koto, guitar, violin and sitar. (Do you even know what koto is? You will now!) It's truly gorgeous. We've even programmed lights to teach the sections of an orchestra and show which instruments are woodwinds, brass, percussion, keyboards and strings.
Yes, I know. I've gone on and on. (Aren't we allowed to do that about our babies?) But this toy is more than a toy. It's more than we ever thought possible when we set out to create it. It's a revolution. And it's a whole lot of fun.
-Lisa Jobe-Carmack
P.S. This toy is so hard to explain in words we decided to make a video. We invited nieces, nephews, cousins and friends to join our own kids for an all-day Symphony in B. play date. Watch the video above and see (and hear) for yourself.







