If Mother Earth could dial a phone, surely she would. We all know the damage pollution causes, the dangers of global warming, the disapperance of animal and plant species. It's sometimes easy to get discouraged and wonder what you can do. We at B. firmly and whole-heartedly believe in the words of English philosopher Sydney Smith:
To us it's Earth day every day! We try in all we do to B. good—to kids, their parents and our planet. This often means making choices about materials for our packaging that cost a little more money: whether that is PET #1, the most recyclable plastic, polypropylene PP for our reusable bags, 100% recycled Kraft paper for our boxes, soy inks for our printing, or simply sometimes foregoing packaging altogether. It always always means using recycled and recyclable materials and encouraging parents to do the same.
We have fun with this. Take a look here at a collection of B. Green messages from our packaging. The words of our übertalented (and überhilarious) copywriter Amy Flanagan infuse our brand with mirth and merriment. Not a day goes by we don't giggle around here!
And we get serious too. We promote Earth911.com on our packaging because this website is one-stop source for where you can recycle almost anything, at a location near you! It's the largest and most comprehensive recycling directory in the USA. Try it; you'll be amazed. I used it to find a place to recycle a dozen tangled, mangled strands of non-working Christmas lights that had been taking up space in my basement for years.
This Sunday, April 22, is Earth Day 2012 and the Earth Day network is mobilizing a billion acts of green. Millions of people around the globe of all nationalities and backgrounds will Mobilize the Earth by voicing their appreciation for the planet and demanding its protection, standing united for a sustainable future and calling upon individuals, organizations, and governments to do their part.
Join in? Even by just showing our kids how to shut the lights or the faucet off we help a little. And lots of littles add up to a lot.