You’re right. The colors are a little different.

We don’t spend a lot of time thinking about how things are supposed to be.

Instead, we create toys that inspire individuality.

The designs don’t line up with mathematical precision.

The look, feel and function are inspired by the world around us. By our children’s faces. Our dreams. Our own childhoods. Our travels. By Peruvian textiles and New England foliage. By a pretty bar of soap that gave us a moment of delight.

Our process? Part joy. Part love. Part mischief. Part serendipity.

You’ll notice even our packaging feels a little different, both in your hands and to the Earth. We try to make life easier for moms and dads whenever possible. And our commitment to children goes well beyond the one chasing his sister around the house with one of our drumsticks.

At the end of the day, our goal is to be bigger than a toy company.

We want to be a voice to children that says it’s okay to be curious, to be pensive, to be loud, to be happy and sad all at the same time, to be generous, to be afraid, to be quiet, to be wild, to be fun, to be open, to be scientific, to be poetic, to be giddy, to be serious, to be smart, to be free, to be you.

Just B. Just you. B. you.

(As far as we know, it’s the only one with chocolate on it.)

The difference in our packaging goes way beyond the surface. We scrutinize every piece to ensure its impact on our children’s world is as light as possible.

Minimizing.

Using recycled materials.

Packaging toys in bags you’ll love to reuse.

Designing boxes to become pretty trays to hold tiny treasures.

Even making some packages reversible to become gift wrap.

Our inks are soy-based and our varnishes water-based.

Every single bit of our clear plastic is recyclable and marked #1, the most widely recycled plastic available. (Bet your town takes it.)

And when we simply have to create a tie to hold a toy in place, it’s made out of 100% recycled polypropylene (PP), easily recycled again.

To us, recycling is more than a stamp. It’s a commitment. To the world and the children in it.

We try to make life easier for moms and dads however we can.

One way is by designing our packages to be ready for gift-giving.

That’s why every toy comes with a pretty gift tag.

And some boxes even wrap themselves! Simply flip the packaging around and it becomes a lovely wrapped present.

You can go straight from the store to the event without even slowing down in the wrapping paper aisle.

You’ve probably noticed our site is filled with brilliant children’s quotes.

We started with a collection of our own kids’ quotes and made a pretty little booklet to place in each B. toy package as a smile for moms and dads.
Fortunately, that was only the beginning of the story.

With every person who became part of the B. family (from designers to writers to manufacturers to lawyers to cab drivers and on and on), the collection grew.

Then our toys hit the shelves and something really magical happened. We started getting quotes from parents who bought and loved our toys.

Now we have a website where anyone can share with us and the world the wonderful things their children have said.

And the B. family grows and grows and grows.

We hope you consider sharing your own child’s quote. We read every one and love how they each make us look at things a little differently.

Somehow the connection with each other through the words of our children makes us feel like this world is indeed a small one. 

With wisdom coming from its very smallest occupants.